Design Challenge- 2014 Chicago Farmers' Market Reusable Bag Design Contest
For our next project, we will be designing an image to be printed on reusable shopping bags for the 2014 Chicago Farmers' Markets.
You can approach this assignment as a logo design project, or as a poster project. A good design for this project could work as both. Guidelines for the project are:
Click here for to see some pictures of previous winners. |
When creating this design, think about: Chicago, farmers markets, local produce, and the theme "Grow Your Own Way." What kinds of images do those words make you think of? How can you incorporate those images into your design? Also think about your audience. Who shops at farmers markets?
Below are the images we will use for the demo. We will be learning some new tricks in Photoshop and Illustrator.
Below are the images we will use for the demo. We will be learning some new tricks in Photoshop and Illustrator.
Examples of designs that fit within a geometric shape:
Examples of designs that are type-based (typographic):
Designs inspired by block-printing:
Examples of designs that are illustrative:
These are BAD examples. Why do you think I say so?
Logo Design-Doodle for Google
"Before there was an airplane, there were doodles of cool flying machines. And before there was a submarine, there were doodles of magical underwater sea explorers. Since the beginning of time, ideas big and small, practical and playful, have started out as doodles."
You will design a Google logo inspired by the theme: "If I Could Invent One Thing to Make the World a Better Place..." You will design this "doodle" by either drawing by hand and tracing the drawing in Illustrator, or by drawing directly in Illustrator, or some combination of the two. You can use reference material- i.e. trace- BUT you CANNOT trace anything that was drawn by someone else, and you CANNOT trace a whole picture. You can trace pieces of different pictures and combine them into one drawing. First, the rules:
Look at past doodle here. Now, think about your design. |
The Letters:
Think about how the doodles reflect the theme or event its celebrating. Also look at different ways the doodles incorporate the letters and the design. In some cases, the letter is made to look like something else. Sometimes images replace the letter, the image referencing the shape of the letter its replacing. Sometimes the images replacing the letter doesn't quite mimic the shape of the letter, but it occupies the same space or place as the letter. Colors are also important. If an image occupies the space of a letter, consider making that image the same color as the letter its replacing.
The White Space:
Imagine your doodle as it would appear on the home page. How does the design fit in the page? What is going on with the space around the doodle? Some doodles don't treat the white space around the logo in any way. Other doodles extend beyond the letters, gradually fading to white. Other designs have a clear border separating the logo from the rest of the page. How you choose to treat the white space should depend on what is best for your drawing.
To begin, download the entry form here and open it in Illustrator. Or get the printed form from Ms. Ciccone.
Benchmarks for Doodle 4 Google (10 pts):
Think about how the doodles reflect the theme or event its celebrating. Also look at different ways the doodles incorporate the letters and the design. In some cases, the letter is made to look like something else. Sometimes images replace the letter, the image referencing the shape of the letter its replacing. Sometimes the images replacing the letter doesn't quite mimic the shape of the letter, but it occupies the same space or place as the letter. Colors are also important. If an image occupies the space of a letter, consider making that image the same color as the letter its replacing.
The White Space:
Imagine your doodle as it would appear on the home page. How does the design fit in the page? What is going on with the space around the doodle? Some doodles don't treat the white space around the logo in any way. Other doodles extend beyond the letters, gradually fading to white. Other designs have a clear border separating the logo from the rest of the page. How you choose to treat the white space should depend on what is best for your drawing.
To begin, download the entry form here and open it in Illustrator. Or get the printed form from Ms. Ciccone.
Benchmarks for Doodle 4 Google (10 pts):
- drawing reflects theme: "If I could Invent One Thing to Make the World a Better Place..."
- Google logo is visible
- the drawing is original- no copyrighted images used
- traced in illustrator
- traced lines are clean and smooth (2pts)
- image is colored appropriately for design
- letters in logo are designed appropriately
- space around logo designed appropriately
- 2 to 3 sentences explaining invention and design (on weebly)
Package Design, Part 2
Imagine the product you just designed was sold it a box... now design it!
We are going to create the packaging our product would be sold in (you might have to stretch your imagination here a bit). You will use the box template on your right. Ask yourself, "what is usually included in the design of a package?" |
Your box design must include:
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Product Design... Redo!
Most of you plagiarized! Naughty naughty...
We are going to create a product using one of the bottles below. You will create your own brand of sauce, bodywash, or sports drink. Essentially, you will be creating a label to place on top of one of the bottle below. Remember, you must create an ORIGINAL logo in illustrator.
We are going to create a product using one of the bottles below. You will create your own brand of sauce, bodywash, or sports drink. Essentially, you will be creating a label to place on top of one of the bottle below. Remember, you must create an ORIGINAL logo in illustrator.
Requirements and Benchmarks for Product Design (10 pts)
- Must be created in US Paper sized document in Photoshop.
- Must use the pen tool to cut an image at least once.
- Must have clean edges.
- Entire product must look believable.
- Must apply logo to product in correct perspective (transform > distort, or transform > warp)
- Must have an original logo, created in Illustrator (can NOT be made with the type tool only).
- Must use clone stamp tool OR hue/saturation tool.
- Must have a background.
- Must have a cast shadow.
- Must incorporate logo into the design, other than just in the product.
Package Design
If you were thinking about a career in graphic design, package design is something you might be asked to do. Below are some gift boxes we are going to use to practice designing packaging. You will choose two boxes from below to design. Tomorrow, we will print them out and assemble them.
Spoof - Hoax - Dream Products
For your next project, you will be creating a spoof, hoax, or dream product. The product can be anything tangible (you can touch it), as long as its school appropriate. You will design the whole brand- the product and the logo!
The types of products you can invent: Spoof: a light-hearted imitation of someone or something; lampoon or parody - begins in a real product, like bacon flavored mouthwash, or iToilet, the smart toilet from Apple. Hoax: intended to deceive or trick; a joke. For this project, a hoax product is a completely made-up product, like the "Bathe & Brew," a combination shower head and coffee maker. This is very similar to "spoof," except it is not based on a brand of product. Dream: for this project, think: if you could make and sell any kind of product, what would it be? |
Please Note: Our next project will be to design the packaging for your product. Your product should be something that would/could be sold in a box.
For inspiration, look at the links below:
For inspiration, look at the links below:
Requirements and Benchmarks for Product Design (10 pts)
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Cyborgs
Cyborg: a fictional or hypothetical person whose physical abilities are extended beyond normal human limitations by mechanical elements built into the body. A combination of the words "cyber" and "organism."
You will invent a new technology- some type of device that incorporates into the body to help a person do something otherwise not possible. You can design a device that has a medical purpose or a lifestyle purpose. An example of a device that serves a medical purpose would be an implant that helps a blind person see, or a mechanical limb for an amputee. An example of a device that serves a lifestyle purpose would be a cell phone built into your hand, or an implant that lets you control your t.v. with your mind.
Read about an incident where a self-described cyborg was attacked at a McDonalds in France here.
Read an interview with another cyborg, a colorblind artist who uses an implant to turn colors into sound, here.
Copy and paste the questions (below) about the readings into a text box on your weebly page.
You will invent a new technology- some type of device that incorporates into the body to help a person do something otherwise not possible. You can design a device that has a medical purpose or a lifestyle purpose. An example of a device that serves a medical purpose would be an implant that helps a blind person see, or a mechanical limb for an amputee. An example of a device that serves a lifestyle purpose would be a cell phone built into your hand, or an implant that lets you control your t.v. with your mind.
Read about an incident where a self-described cyborg was attacked at a McDonalds in France here.
Read an interview with another cyborg, a colorblind artist who uses an implant to turn colors into sound, here.
Copy and paste the questions (below) about the readings into a text box on your weebly page.
- What happened to Steve Mann and why?
- What makes Neil Harbisson a cyborg?
- What does his device do for him?
- Why does he want to defend "cyborg rights?"
- What concern does the interviewer have about cyborgs?
- Your opinion: Do cyborgs need their rights protected? Do you think having mechanical or computer implants make a person less human?
- Can you think of any real life examples of cyborgs? What about examples of cyborgs from books, tv, or movies?
Demo pictures:
Student cyborg examples:
Guidelines for the project (10 pts):
- US paper size document in Photoshop
- Device must incorporate into the body in some way
- Must have a medical or lifestyle purpose
- Must combine at least three images plus a person to create the device
- Must be made to LOOK like its part of the body (remember blending tools, like the eraser with the opacity turned down)
- Must include a title for the product/device (should be big, like a movie poster title)
- Must include some type of background design
- Must include a 3 to 5 sentence paragraph explaining the device (on weebly)